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Cost Per Click vs Cost Per Impression - Which One Is Superior?

Cost Per Click vs Cost Per Impression Recently I was reviewing some online advertising for some of my clients and I realized maybe I have been doing things inefficiently. In all of my campaigns I have...

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Effective Facebook Advertising Tips

Effective Facebook Advertising Tips In this article I share some effective facebook advertising tips that have worked for my clients, with small budgets as small as $100. Facebook is now the most...

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Are Ads On Google (Google Adwords Ads) An Effective And Profitable Marketing...

Are Ads On Google (Google Adwords Ads) An Effective And Profitable Marketing Method? Last night I was checking my news (I love to read about businesses and business type stuff) and came across an...

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Facebook Doomed? Facebook Ads Found Not To Be Profitable For Business To...

Facebook Doomed? Facebook Ads Found Not To Be Profitable For Business To Business Focused Companies Just last week I saw a news headline that caught my attention. It was titled "Facebook Doomed?...

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How One Startup Created A Facebook Post That Generated Over 11,000,000 Views

How One Startup Created A Facebook Post That Generated Over 11,000,000 Views Case Study: Bridesmade.ca Most & Least Effective Marketing Channels In this blog article and podcast we discuss: The...

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Google AdWords Help Toronto Click Here

    Implementing a Google AdWords strategy is one of the best ways to maximize your online reach. Almost all purchase decisions begin with a quick search on Google, making it the ideal place for your...

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Google AdWords Support Toronto

Google AdWords is one of the most profitable forms of digital advertising to support your Toronto business, with more than 73% of purchase decisions beginning through a Google search. However, getting...

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Google AdWords Support Kitchener

Google AdWords Support Kitchener Given that 86% of consumers use the internet to find businesses in their area, Google AdWords is one of the most profitable forms of digital advertising to support your...

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5 Reasons Why Your Business Should Be Using Facebook Ads

    Worldwide, there are more than 2.25 billion users on Facebook — a number that has consistently grown 11%, year after year. With stats like these, it’s no surprise that Facebook has become the...

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Using 8 Key Metrics to Measure The Value of Your PPC Investments

Author Bio: Danielle Canstello is part of the content marketing team at Pyramid Analytics. They provide enterprise-level analytics and BI solutions.  In her spare time, she writes around the web to...

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